Software company Easy Agile has doubled in size since setting up in Wollongong.
Easy Agile co-founder Nick Muldoon said Wollongong had the advantage of being affordable with a brilliant lifestyle.
So much so that many of the Easy Agile team live and work in the city centre while providing products for more than 2000 customers around the globe.
Easy Agile's clients in Western Europe and North America include Lego, Audi, BMW, IBM, Twitter, Nike and Bloomberg.
Mr Muldoon and his business partner Dave Elkan see being located in Wollongong as a key to not only their own success but many others like them.
And they are keen to keep making it attractive for local graduates from the University of Wollongong to stay in the Illawarra and not have to commute.
As well as attract other talented people from around Australia and the world to live and work in what they see as the perfect environment that provides everything they could need.
The added advantage of being located in what is fast emerging as a more trendy cosmopolitan city it the many great eateries, bars, and leisure activities within walking distance of everything.
"We pay Sydney wages and 12 per cent Super, enabling our team to pay off their (lower) mortgages faster and send their kids to the school of their choice," Mr Muldoon said.
"We've removed a daily trudge commute to Sydney and replaced it with a short walk or bicycle ride to the office".
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Source: Illawarra Mercury
Picture: Greg Ellis