TripADeal was founded in 2011 in Byron Bay as an innovative online travel company.

TripADeal is recognised as an industry leader, winning Australia’s Best Online Travel Agency in 2017. It has twice topped the Australian Financial Review's Fast 100 list and  been recently recognised as the second fastest growing company in Australia's Top 500 companies.

TripADeal is one of the largest private employers in the NSW North Coast region and continues to grow and provide jobs to the local community.

Co-Founder, Norm Black credits "being inside the Byron bubble" as allowing TripADeal to "do it our way and not be influenced by the mainstream. If we had been in Sydney or one of the other capital cities, we would have just been on the same train tracks as everyone else. In Byron, we were out of sight and out of mind from potential competitors allowing us to rise up and get our head above water before we were targeted by the big corporates".

The company exceeded A$180 million turnover in 2018.