Uk-based publisher Twinkl found a picture-book setting in Wollongong.

With an increasing demand for its global customers and wish to provide world-class 24-hour service, Twinkl made the strategic decision to set-up in Wollongong. 

Twinkl Australia CISO Jez Seaton said the educational publisher had conducted an extensive location search and found that Wollongong had all the essential criteria for its service operation. “When we were looking to set up an office in Australia, we looked for somewhere that reflected what had made Twinkl so successful in the UK,” Mr Seaton said. 

Supportive Business Environment

Strong business networks and support from regional and local government helped clear the path. “There are strong business networks in Wollongong,” Mr Seaton said. “We have found great support from local businesses looking to synergise and also support from local services looking to link us in to those networks to improve what we can do as a company here.” The reputation of the University of Wollongong (UOW) was another influencing factor. “UOW is highly regarded, especially in the areas of technology and education and that’s important for us as an ed- tech business.” 

Globally Connected 

Twinkl Australia was seeking a location with strong infrastructure links, access to Sydney and Canberra and to international air terminals. “We found the Innovation Campus and were instantly attracted to the concept,” Mr Seaton said. “Somewhere where companies could work together, connect with each other, work in business networks and really thrive and benefit from being together in a single space.”

City of Innovation 

Twinkl Australia Country Manager Lauren Baron said Twinkl Australia would continue to seek innovative ways “to provide world-class customer service and ultimately help those who teach here.''

Superb Liveability 

Mr Seaton said staff wellbeing was an important consideration for Twinkl Australia and Wollongong had many lifestyle benefits. “We love that you have everything you need from bushwalking up in the Escarpment to surfing at the beach. Team well being is really important to us.”